If Americans' struggle to afford their medications seems to be intensifying, you're not imagining things. It is.

According to GoodRx's first-ever quarterly report on the cost of prescriptions in the U.S., prices are continuing to escalate despite apparent efforts in Washington to control them.

In fact, the graph indicating price rises looks rather like a side view of a mountain, with a sudden sharp vertical line indicating January of this year. According to the report, average list price for prescription medications increased 2.9 percent in the first quarter following a huge spike at the beginning of the year.

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