X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Two people biking in a park Rather than emphasizing the chances of a disability, disability insurance is an opportunity to reshape the conversation around protecting the employee’s lifestyle. (Photo: Shuterstock)

Sitting down with your average consumer and having a conversation about voluntary disability insurance is an uphill battle. From the get-go, you’re throwing around a loaded word: “disability.” Whether fair or not, it paints a picture. You can tell them all the stats in the world about the risks, that 1 in 4 of today’s 20-year-olds will experience a disability before they retire, but too often they can’t apply that statistic to themselves. It’s no surprise, since the most commonly cited reasons for enrolling in coverage are emotional ones. Employees are less and less likely to make a decision based on facts and figures.

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.