The most common activist action is initiating a conversation with other employees, followed by sharing an opinion or comment about their employer that was initially posted by someone else. (Photo: Bloomberg)
Employers take note: more workers—especially millennials—are feeling more empowered to be “employee activists,” according to “Employee Activism in the Age of Purpose: Employees (UP)Rising,” by Weber Shandwick, in partnership with United Minds and KRC Research.
“The majority of employees, particularly millennials, believe that they are right to speak up for or against their employers when it comes to hot-button issues that impact society,” says Weber Shandwick's CEO Andy Polansky. “As employee activism continues to gather steam, leaders need to be prepared to listen and respond.”
The survey of 1,000 U.S. workers found that millennials are the generation most likely to be employee activists (48 percent), much more so than Gen Xers (33 percent) and baby boomers (27 percent).
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Katie Kuehner-Hebert
Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
