Do youreally want every interaction with you and your team to be attachedto a negative event? (Image: Shutterstock)
If I had a dollar for every time I heard an insurance agencyclaim, “What really sets us apart from our competition is the levelof service we provide,” I'd likely be writing this blog from thecabin of my 40-foot yacht moored behind my beach house.
If you find yourself making this service claim, you really needto rethink your message. I do understand the spirit and intent ofthe service-as-a-differentiator message, but it's a total cop out.And when you make that claim, it's doing harm in ways that younever imagine.
Avoid the bad mojo
KevinTrokey is founding partner and coach at St. Louis-basedQ4intelligence.
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