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Broker Innovation Lab

High-tech vs. high-touch: the best ways to help with enrollment decisions

Employers and brokers find themselves trying to communicate with a diverse workforce that has equally diverse communication preferences.

By Dennis Healy | June 12, 2019 at 02:47 PM
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As brokers and employers gear up for another busy open enrollment, chances are many of them will rely largely on traditional communication methods, like enrollment meetings and benefit fairs, to provide benefit and enrollment information face-to-face.

“High-touch” interactions like these certainly have value as a communication channel during open enrollment. But to complement that, many are exploring more high-tech ways to reach an increasingly mobile, more “on-demand” audience that support their benefits decision making.

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