As brokers and employers gear up for another busy openenrollment, chances are many of them will rely largely ontraditional communication methods, like enrollment meetings andbenefit fairs, to provide benefit and enrollment informationface-to-face.

“High-touch” interactions like these certainly have value as acommunication channel during open enrollment. But to complementthat, many are exploring more high-tech ways to reach anincreasingly mobile, more “on-demand” audience that support theirbenefits decision making.

Maximizing technology at the “point of impact” andbeyond  

For brokers and employers, it's critical to take a closer lookat that decision process, including the “point of impact”: thewindow of time in which the employee is actually selecting whichbenefits he or she wants. Keep in mind, the average employee isonly going to spend a grand total of roughly 15 minutes selectingall of their benefits for the entire year — decisions that willimpact their whole family. The question becomes how to help prepareemployees for that pivotal final enrollment decision, effectivelyextending the point of impact.