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Candidate at interview It’s important to hear from the candidate in their own words how they feel about the job and what excites them about the opportunity.  Are they in it for the “me” experience or the “we”? (Photo: Shutterstock)

For more than 100 consecutive months, U.S. employers have added jobs across industries. This leaves many companies in a battle to attract and retain top talent. As employers seek to differentiate themselves, many are still using the same mix of tools for enticing new hires: salary, title, vacation, retirement, benefits, etc. But there’s an additional tool that some companies have developed as a potent secret weapon — culture.

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