Pig looking in mirror with coinsNot surprisingly, when employers contribute dollars to theiremployees' health care benefit accounts, enrollment dramaticallyincreases. (Image: Shutterstock)

High-deductible health plans (HDHP) and tax-advantaged benefitaccounts such as flexible spending accounts (FSAs) and healthsavings accounts (HSAs) offer significant cost savingsopportunities for both employers and employees. Yet they are stillwidely underutilized and underfunded, translating into billions inmissed premium and tax savings for both employers andemployees.

Low consumer health and financial fluency has beenwell-documented and is likely a major contributing factor. But,it's not just the employees that struggle to understand andarticulate the value of these programs. Employer HR teams are onthe front lines explaining these programs and responding toemployee questions, and often their efforts fall short of the mark,something that is unfortunately reflected in their open enrollmentadoption rates.

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