Asking a vendor about their engagement is likely already part of your evaluation, but push your vendors to have a conversation beyond how many times a month someone engages with the solution. (Photo: Shutterstock)

As you start to think about what benefit programs you will engage with next year, there’s one question that you should ask all of your potential vendors: what’s the quality of your engagement? Asking about the quality of their engagement will provide valuable insight into understanding how they categorize, value, and measure engagement.

But what is quality engagement and why is it important? Quality engagement goes beyond “does someone use the solution?” and dives into how the solution engages and interacts with members. Ask your vendors: what does engagement consist of, how is engagement measured, and what is the impact of engagement?

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