Asking a vendor about theirengagement is likely already part of your evaluation, but push yourvendors to have a conversation beyond how many times a monthsomeone engages with the solution. (Photo: Shutterstock)

As you start to think about what benefit programs you willengage with next year, there's one question that you should ask allof your potential vendors: what's the quality of yourengagement? Asking about the quality of their engagement willprovide valuable insight into understanding how they categorize,value, and measure engagement.

But what is quality engagement and why is it important? Qualityengagement goes beyond “does someone use the solution?” and divesinto how the solution engages and interacts with members. Ask yourvendors: what does engagement consist of, how is engagementmeasured, and what is the impact of engagement?

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