Asking a vendor about theirengagement is likely already part of your evaluation, but push yourvendors to have a conversation beyond how many times a monthsomeone engages with the solution. (Photo: Shutterstock)
As you start to think about what benefit programs you willengage with next year, there's one question that you should ask allof your potential vendors: what's the quality of yourengagement? Asking about the quality of their engagement willprovide valuable insight into understanding how they categorize,value, and measure engagement.
But what is quality engagement and why is it important? Qualityengagement goes beyond “does someone use the solution?” and divesinto how the solution engages and interacts with members. Ask yourvendors: what does engagement consist of, how is engagementmeasured, and what is the impact of engagement?
What does engagement consist of?
Asking a vendor about their engagement is likely already part ofyour evaluation, but push your vendors to have a conversationbeyond how many times a month someone engages with the solution.What does engagement look like to the vendor and what does a memberdo when they engage? Is a member providing data or receivinginformation — or both? What type of data is a member providing? Howmuch content do they have and how much time does someone spend inthe content?
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