female doc, male nurse, patient AHIP’s latest effort is just one of many by health care organizations to improve overall health by looking at lifestyle and environmental challenges. (Photo: Shutterstock)

The country’s largest health insurance trade association has launched an initiative to address social barriers to good health. America’s Health Insurance Plans (AHIP) announced the new program called Project Link on June 20, as part of AHIP’s 2019 AHIP Institute and Expo in Nashville, Tennessee.

AHIP officials said up 70 percent of an individual’s health can be linked to factors other than medical care. Housing, transportation, working conditions, access to nutritious food—all are factors that can have an impact on people’s health. Addressing social barriers to health has become a priority for the AHIP board of directors, officials added, and Project Link has been launched as a result.

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