female doc, male nurse, patientAHIP's latest effort is just one of many by health careorganizations to improve overall health by looking at lifestyle andenvironmental challenges. (Photo: Shutterstock)

The country's largest health insurance trade association haslaunched an initiative to address socialbarriers to good health. America's Health Insurance Plans (AHIP)announced the new program called Project Link on June 20, as partof AHIP's 2019 AHIP Institute and Expo in Nashville, Tennessee.

AHIP officials said up 70 percent of an individual's health canbe linked to factors other than medical care. Housing,transportation, working conditions, access to nutritious food—allare factors that can have an impact on people's health. Addressingsocial barriers to health has become a priority for the AHIP boardof directors, officials added, and Project Link has been launchedas a result.

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