Computer coding By assessing employee health care data, AI driven platforms can recalibrate the menu of offered packages to reflect predictive usage. (Image: Shutterstock)

Head People Officer, Chief Happiness Officer, Chief Human Capital Officer… these are all creative titles for one of the most important positions in corporate life: the HR manager. The proliferation and creativity of these positions signifies the key responsibilities of the role: the care and management of a company's employees, its most important asset.

In addition to making sure that employees feel recognized and appreciated, it's the HR manager's responsibility to ensure that workplace benefits speak to employee needs. After all, workplace health benefits are widely considered one of the most important employee motivators. Knowing that, therefore, the burden of determining the right selection of benefits can be especially onerous. But help is on the way. Tools that use artificial intelligence (AI) can provide real relief to HR managers–and employees–with predictive intelligence to determine the right package of benefits to meet key criteria.

Here are three ways AI can actually help:

1. Plan selection for employees

Benefits selection has become complex and choosing a health coverage plan can be overwhelming. Employees need to weigh how their lifestyles and specific requirements translate into actual offerings. But because it's often hard to anticipate health problems, not to mention discern the differences between plans, many people wind up with plans that are not ideally suited to them or to their families.

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