Conversation bubbles When you ask an open-ended yes-no question about something like employee-funded voluntary benefits, you’re always going to get told, “No.”

Succeeding with voluntary benefits—or enhanced benefits, as I like to call them—involves a super simple strategy. It’s all about setting up a dedicated time with your prospect or client to discuss how enhanced benefits fit directly into their total benefits strategy.

Those brokers who get it, get it. But sadly, many take the wrong approach and as a result, they always get told, “No.”

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