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Virtual Team The survey found that identity theft protection has become the most regularly requested “progressive” benefit—those requested at least once a month. (Image: Shutterstock)

As the War for Talent heats up to new heights, employers are making decisions about new benefits based more on their value to employees than how much the benefits would cost, according to Sontiq’s 2019 Benefit Broker Survey, conducted in partnership with EZShield and IdentityForce.

The survey polled more than 125 employee benefit advisors throughout the U.S., and found that “value to employees” was identified as the leading factor for an organization to add a new benefit this year, whereas “price” was key in 2018.

Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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