Virtual Team The survey foundthat identity theft protection has become the most regularlyrequested “progressive” benefit—those requested at least once amonth. (Image: Shutterstock)

As the War for Talent heats up to new heights, employers aremaking decisions about new benefits based more on their value toemployees than how much the benefits would cost, according toSontiq's 2019 Benefit Broker Survey, conductedin partnership with EZShield and IdentityForce.

The survey polled more than 125 employee benefit advisorsthroughout the U.S., and found that “value to employees” wasidentified as the leading factor for an organization to add a newbenefit this year, whereas “price” was key in 2018.

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.