My dad always said, “80 percent of issues come down to the personnel” and these next ladies I’m going to introduce you to have figured that out.
By Susan L. Combs |
August 21, 2019 at 11:27 AM
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“I recently led a grassroots marketing campaign in a new firm territory resulting from a strategic acquisition. The campaign consisted of a tactical phased email campaign complemented by a physical mailing campaign and targeted advertisements. Within the first two months after the campaign concluded, the firm had gained three new clients in the targeted territory and several scheduled meetings with other prospective clients. Leading this campaign gave me the opportunity to quantify our marketing ROI and show firm stakeholders the importance of crafting specific and targeted marketing initiatives with a call to action.“
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