The data is out there to analyze and make predictions about nearly every aspect of a person's behavior. Why is the benefits industry so far behind? (Image: Shutterstock)
We are experiencing one of the greatest paradigm shifts in history. Of all the data that has been created in human history, 90 percent was created in the last two years. Devices connecting us in real-time are changing how we live, what we purchase, how we stay healthy, how we recover when sick and more.
Behavior psychology is being influenced by massive amounts of data that is mined and trained using AI. Machine learning and predictive analytics are going to give way to machines knowing more about what we want, before we know we want it.
Netflix created the hit show House of Cards based on our viewing behavior. The lead actor, politics and nefarious behavior all proved to lead to higher ratings. Using this data, Netflix then made an investment in the rights as well as the content, and created its highest watched show at the time.
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