Broken string can phone It has become way too common to engage in conversations with promises of following up, followed by silence. This is inexcusable and unprofessional. (Photo: Shutterstock)

As an insurance agency, the difference between success and failure almost always comes down to whoever communicates most effectively. But, holy crap, the communication bar in this industry is so low it could be used as a limbo pole.

The list of things we need to communicate effectively is too long for a single column, so I will focus on three basic ways to step up your game.

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