Rippling platform imageRippling has been quietly chugging along for more than ayear now, but this week announced a new broker-facing capability.(Image courtesy of Rippling)

It's been six years since the launch of benefits softwarestartup Zenefits, which grew like wildfire in responseto an industry hungry for new HR tech solutions. Unfortunately,like a wildfire, things got a little out of control, leading to thedeparture of cofounder and CEO Parker Conrad three years ago, aswell as ongoing regulatory and personnel scandals.

But founder Parker Conrad is back at it. Recognizing thatZenefits was just the first step in ben admin disruption, hislatest venture takes it a step further. Rippling is an employeemanagement system that not only handles payroll, benefits and HRadministration, but adds in IT integration, creating a solutionthat speaks not just to HR but all company functions.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.