Parent child money conversation When given the option to do something other than talk to their kids about finances, parents said they would rather go to the dentist or talk about the birds and the bees.

Not all moms and dads feel confident that they are giving the best financial advice to their kids – which is why most people feel that youth should be taught financial literacy in school, according to a survey by COUNTRY Financial.

Ipsos surveyed 1,000 U.S. adults on behalf of COUNTRY Financial and found that, while the majority (61 percent) of respondents say that their parents have been a key influence in shaping the way they manage their finances, those respondents who have kids under age 21 aren’t so sure about certain personal financial topics. And nearly half (46 percent) of those respondents give their level of financial literacy a grade of C or lower.

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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