network of golden pins connected by wire Why are health entities so reluctant to share data? One reason is the monetary investment required to harvest and store it. (Photo: Shutterstock)

No matter what line of work you're in, data is king. It's been a hot topic of discussion in the health care industry for a number of years. The problem is finding a meaningful way to share it.

Every health care entity has its own way of storing and transmitting data, which can make the process of getting patient information from one party to another–from doctor to specialist, or provider to insurer–complicated and time-consuming. And if a consumer wants to be able to access all of their records conveniently and in one place? Forget about it.

"When you think about the state of play, it is not a great situation that we face today," said Heather Cox, chief digital health and analytics offers at Humana. "The consumer needs to not only be in charge of the data but own their own data. We have to be out there advocating for free flow of data across the system."

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.