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business woman talking on phone Here are some practical reasons to initiate contact with your clients. (Photo: Shutterstock)

Here’s a paradox:  It’s been said clients feel they are getting good service if they receive 6+ “touches” a year.  The best ones are face-to-face contact or phone calls.  Clients want these touches to be meaningful.  This means calling to sell something or say hello doesn’t count.  What to do?


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