Although millennials value the types of services providers have traditionally provided, they have a strong preference for a holistic approach to health.

A new survey from Welltok cuts against the grain of news stories portraying younger generations as caring only about convenience when it comes to health care delivery. The report, entitled “Millennials Matter: How to Engage and Build Loyalty” helps illuminate what the Millennial generation wants from their health care experience.

The survey found that 93 percent of millennials say they are interested in establishing an ongoing relationship with a provider. However, this generation—projected to overtake Baby Boomers as the largest adult generation in the U.S.—has specific expectations about accessing health care and interacting with providers.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.