Although millennials value thetypes of services providers have traditionally provided, they havea strong preference for a holistic approach to health.

A new survey from Welltok cuts against the grain of news storiesportraying younger generations as caring only about conveniencewhen it comes to health care delivery. The report, entitled"Millennials Matter: How to Engage and BuildLoyalty" helps illuminate what the Millennial generation wantsfrom their health care experience.

The survey found that 93 percent of millennials say they areinterested in establishing an ongoing relationship with a provider.However, this generation—projected to overtake Baby Boomers as thelargest adult generation in the U.S.—has specific expectationsabout accessing health care and interacting with providers.

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.