Although millennials value the types of services providers have traditionally provided, they have a strong preference for a holistic approach to health.
A new survey from Welltok cuts against the grain of news stories portraying younger generations as caring only about convenience when it comes to health care delivery. The report, entitled "Millennials Matter: How to Engage and Build Loyalty" helps illuminate what the Millennial generation wants from their health care experience.
The survey found that 93 percent of millennials say they are interested in establishing an ongoing relationship with a provider. However, this generation—projected to overtake Baby Boomers as the largest adult generation in the U.S.—has specific expectations about accessing health care and interacting with providers.
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