This past year, I was lucky enough to talk to hundreds of benefits consultants about the latest trends in benefits communication. Here are five suggestions on how to deliver even more value to your clients next year, based on those conversations.
#1. Think of decision support as the engine that drives your whole strategy
Most of your clients have two things in common: They spend an enormous amount of money on health care and they struggle to get their employees to choose the right plan for them, and then use that plan wisely.
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