Face-to-facemeetings are not only better for communicating how employees canmore effectively use their benefits, but also for developing thepersonal connections. (Photo: Shutterstock)
Even though a next-generation advisor can help you develop thetools and strategies required to drive down your health care costs,they won't be effective if your employees don't know how to use them. Traditionally, thecommunication of how a benefits plan works is confusing andimpersonal, and as a result, employees rarely make the mostcost-effective choices throughout the health care process.
All of that can change, however, if your advisor hostsone-on-one meetings with your employees. By speaking individuallywith each worker, your advisor can answer specific questions andeducate your employees about how their choices can create savingsopportunities for them and their employer without sacrificing thequality of their health care.
A personal approach
It's standard procedure to communicate the terms of a benefitsplan via a large group meeting or a hefty collection of papercovered in complicated legal terms, but while that method might bemore convenient for brokers, it makes the benefits processimpersonal and confusing for employees. Face-to-face meetings withadvisors, on the other hand, can make employees feel like theirbenefits plan is tailored specifically for them, making them feelmore valued in the workplace.
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