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There’s a great deal of business buzz around getting more “focused” in 2020. The reality is that, for benefits brokers, it’s not just a snappy catchphrase. Focusing your services and providing clarity within the increasingly murky waters of health benefits will be critical for your business’ survival. Only those who are willing to get creative, be change-makers, and meet employee’s needs will come out ahead.

However, three significant hurdles will prevent many benefits brokers from succeeding in 2020:  compliance confusion, an aversion to change, and the need for creative bundles that are communicated to employees effectively.

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