Maximizing costsavings is still important, but providing their clientswith "legislative and regulatory updates" has also becomea top priority for today's benefits brokers andadvisors. (Photo: Getty)
The role of the benefits broker is moving toward universalconsultancy: understanding the broad needs of an organization inconjunction with its benefits plan, according to ConnectYourCare'sreport, "The Broker Guide to Refining Benefits Strategiesfor 2020 and Beyond."
"Broker roles are changing, and that's because employers arechanging, too," the authors write. "Employers today are challengedwith creating benefits packages that are competitive enough toattract and retain talent, affordable enough to balance the bottomline and keep employees happy, and flexible enough to bend withever-changing (and usually confusing) health care legislation."
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Katie Kuehner-Hebert
Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
