Compliance image Maximizing cost savings is still important, but providing their clients with “legislative and regulatory updates” has also become a top priority for today’s benefits brokers and advisors. (Photo: Getty)

The role of the benefits broker is moving toward universal consultancy: understanding the broad needs of an organization in conjunction with its benefits plan, according to ConnectYourCare’s report, “The Broker Guide to Refining Benefits Strategies for 2020 and Beyond.

“Broker roles are changing, and that’s because employers are changing, too,” the authors write. “Employers today are challenged with creating benefits packages that are competitive enough to attract and retain talent, affordable enough to balance the bottom line and keep employees happy, and flexible enough to bend with ever-changing (and usually confusing) health care legislation.”

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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