Smiley face balls Just 14 percent of GenXers are confident they know where to find all of their company-offered health and well-being resources. (Photo: Shutterstock)

Companies struggling with recruitment and retention in this tight job market might want to consider that GenXers need a little more attention and perhaps a change-up in benefits.

While most companies are headhunting for millennials, there are advantages to hanging onto GenX workers, according to Welltok. Not only do they have more experience, likely enough to assume leadership positions that millennials just aren’t ready for, they’re also not going to be in a hurry to retire.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.

More from this author


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.