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Don’t kill your annual employee survey

While there is no shortage of experts arguing to do doing away with the annual survey, there are plenty of reasons not to.

By Sarah R. Johnson | January 30, 2020 at 10:12 AM
man drawing big unhappy face on glass The logic behind conducting frequent surveys seems sound: It’s important, in this changing world, to keep tabs on shifts in employee engagement and sentiment. (Photo: Shutterstock)

A quick Google search for “annual company survey” brings up articles such as “The Annual Engagement Survey Is Dead. Here’s What to Do Instead,” “Ditch the Employee Engagement Survey,” and one that delivers a very clear message “Why Your Annual Employee Survey Sucks.” The annual company survey has been a fixture in many organizations for decades. Is it time to kill it? Could these articles be right?

Here’s a piece of advice: Don’t believe everything you read in the papers (or at least on Google). While there is no shortage of “experts” that advise doing away with the annual company census survey, there are plenty of reasons to continue the practice. Let’s take a look at a few of the arguments in favor of killing the annual survey, and see if they hold water.

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