Whiteboard strategy sketch(Image: Chris Nicholls)

It's February, which means open enrollment is probably the lastthing on your mind. But as more benefits professionals arebeginning to understand, the key to a successful employee benefitsprogram is to create a year-round communication strategy.

Getting employees to listen to your message during openenrollment is hard enough, let alone sustaining that connectionthroughout the year. In their quest to get employees to understandtheir benefits (and actually read through their benefit materials)benefits advisors are always on the hunt for new ideas. Here are afew tips to try out this year:

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