2020 sales & marketing tips: Running your business
Running the business side of things is a chore for many advisors. Here are some tips to make it seem like less work.
By BenefitsPRO Editors|February 07, 2020 at 10:31 AM
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When benefits professionals are asked their favorite things about working in the employee benefits business, most offer a variation of the same thing: the pleasure and satisfaction that comes with helping people afford their health care and get the benefits they need.
Very few advisors site paperwork, prospecting or bookkeeping.
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Competing successfully in today’s labor market means moving away from reactive recruitment practices that are overly reliant on compensation. Instead, take a more strategic approach with innovative add-on health benefits that complement core benefits and can be tailored to the needs and wants of a diverse workforce. Download this guide to learn how.