(Image: Shutterstock)

|

Quick; if someone asked you what sets you and your business partfrom all of the other benefits advisors out there, what would yousay?

|

Ideally, without missing a beat, you can list off how yourbusiness distinguishes itself while pinpointing yourmission and target customer base.

|

Related: How can benefits advisors stand out when everyonesounds the same?

|

If, instead, you find yourself stammering and sputtering, thenit's time to take a good, hard look at your business brand and howyou market it. Here are a few things to think about:

Get more tips to improve yourbusiness: 

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.