Marty Traynor is retired Senior Vice President – Voluntary Benefits at Mutual of Omaha. Marty has worked in the insurance industry for over 50 years. His responsibilities have covered a broad range of areas including product and service development, voluntary strategy, enrollment methods, and guiding employees to make good benefit-related decisions. He is a member of the Worksite Marketing Hall of Fame, among other honors. He has written a monthly column for BenefitsPRO for over 15 years.

Anita Potter guides LIMRA's Workplace Benefits Research Product program. With over 25 years of employee benefits research experience, Anita helps companies understand the trends affecting the current employee benefits landscape. She is a frequent speaker at industry forums and has authored numerous articles and reports on marketing issues related to employee benefits and the long-term care insurance marketplace.