Virtually all brokers are seeing an increased demand for personalized benefits education, as well as personalized enrollment and benefits communications. (Photo: Shutterstock)
What do employers want most from their employee benefit brokers?
Getting better price transparency from their health care plan providers, as well as helping workers not only pick the right plan, but also help curb their health care spending habits, according to DirectPath's latest annual broker survey, "The 2020 Broker: Drive Savings Through Better Employee Benefits Understanding."
DirectPath surveyed more than 140 health insurance brokers and found that 83 percent say clients rely heavily on them to help contain health care costs, compared to 66 percent who said that in last year's survey. As part of this, 84 percent of brokers are seeing moderate to high demand for transparency services, up from 74 percent last year.
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Katie Kuehner-Hebert
Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
