There have been dramatic shiftsin family-building benefits that place brokers ina prime position to deliver custom packages to their mostinfluential client base.  Employers have never been morecompetitive when it comes to their need to attract and retain toptalent, offering inclusive benefits that are tailored to meet theneeds of today's evolving millennial workforce.  Here arethree top trends in family-building benefits that insurance brokersshould know about.

1. Clinical advocacy and support - Afamily-building benefit that offers personalized advocacy andemotional support for the patient and partner going through thejourney is essential.  Fertility benefit managementcompanies can offer an experience that is tailored to theindividual needs of the employee.  This includes matchingpatients to the most appropriate doctor, which is particularlyimportant when a patient has certain medical conditions, such asendometriosis, male factor infertility or combined auto-immunediseases that may impede pregnancy. Personalized advocacy alsoincludes much-needed support in understanding medicalprocedures. If clients have access to a managed fertilitybenefit, individuals will be able to connect with clinicalprofessionals, fertility nurse care managers, who can help themnavigate every step of their family-building journey. In addition,clients may want access to behavioral health care specialists who willguide the couple through the emotional components of the journey.It is important for employees to take advantage of these services,as they will make the often-stressful family-building journey mucheasier to navigate and make optimal use of available benefitdollars.

2. Technology-enabled care – Theskillful use of data and technology is increasingly important forimproving outcomes and enhancing patient experience. Tech-enabled benefits offer a more personalized and preciseexperience for employees. Services such as video consultations thatconnect patients with fertility nurse care managers enhance thetrust that is built between nurse and patient, improving therelationship. This in turn promotes greater information sharing andeducation of the patient and ultimately better decisions andoutcomes.  

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