Why marketing and HR need to work together

To stand out from the crowd and attract top-tier talent, companies should prioritize employer branding. (Image: Shutterstock)

Companies tend to think of HR and marketing as separate entities and working in parallel. But in reality, the two functions share more similarities than an organization would expect. HR and marketing roles intertwine in many ways, making the two departments an ideal match for several successful collaborations.

Each team has the function to attract, educate, and retain both the interests and attention of today’s talent market. While their target personas and “product” or “service” are different, their implementation, execution, and desired outcomes of respective activities are actually closely related. HR and marketing both work daily to enhance the external public opinion and internal satisfaction of employees, using key messaging and branding techniques to boost morale and industry perception.