To stand out from the crowd andattract top-tier talent, companies should prioritize employerbranding. (Image: Shutterstock)

Companies tend to think of HR and marketing as separate entitiesand working in parallel. But in reality, the two functions sharemore similarities than an organization would expect. HR andmarketing roles intertwine in many ways, making the two departmentsan ideal match for several successful collaborations.

Each team has the function to attract, educate, and retain boththe interests and attention of today's talent market. While theirtarget personas and "product" or "service" are different, theirimplementation, execution, and desired outcomes of respectiveactivities are actually closely related. HR and marketing both workdaily to enhance the external public opinion and internalsatisfaction of employees, using key messaging and brandingtechniques to boost morale and industry perception.

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