Something as simple as changing how you frame maternity and parental leave benefits can also affect employee morale. (Photo: Shutterstock)
The business world has greatly changed as women have battled for equal footing in a male-dominated marketplace. While more women are ascending to leadership positions and becoming entrepreneurs, creating true workplace equality extends beyond the boardroom — especially as the next generation of women embark on their careers. This starts with business owners fostering a positive work environment and offering an employee benefits package that will attract and retain the modern businesswoman.
The options for employee benefits programs have expanded. For example, parental leaves, beyond what disability programs offered, were previously unheard of, yet today are commonplace. So, what can women entrepreneurs and business leaders do to continue moving the needle, what constitutes a modern employee benefits package and what are the challenges to employers?
Reproductive health
Infertility benefits could be something your current and prospective female employees find incredibly useful. Those undergoing or in need of infertility care likely know how expensive it is and, with few exceptions, most health plans are not mandated to provide coverage for these issues. Those that do often have low lifetime maximums that do not provide an adequate level of coverage given the underlying cost of treatment.
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