You must find the discipline to block out the appropriate amount of time for your fill-the-pipeline activities. But which ones?
By Kevin Trokey|April 08, 2020 at 10:24 AM
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One of the biggest struggles agencies and producers face is maintaining a healthy pipeline. If you aren’t getting in front of prospects, you’ll never write the new business you need. Every agency and producer has a different definition of what this looks like, depending on their conversion and close ratios, as well as the average size of opportunity they pursue. In general, a healthy pipeline is one that would ensure the producer or agency hits their sales goal.
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