A measure of calm during the COVID-19 crisis: How to communicate with employees

Employers must be transparent with what they know about the pandemic and their business continuity and provide some sense of control through frequent updates. (Photo: Shutterstock)

The headlines and constant media coverage make it impossible to not have our nerves on edge in this time of great uncertainty. In a crisis where there’s a lot we cannot control, it’s more important than ever to find ways we can bring control. That’s crisis communications.

HR and benefits departments are on the front lines of business strategy, tasked with communication and potential benefit and policy changes to protect the health and welfare of employees, their families and communities, your customers, and the business. To support business continuity and minimize disruption, HR needs to keep employees informed and engaged.