Technology and digital solutions play a critical role in theadministration and service of voluntary benefits. The COVID-19pandemic has reinforced the importance of digital solutions, and in many ways,accelerated trends already underway.

Carriers and other providers, however, have limited resources toallocate to their technology investments. Where should they focustheir efforts? Those organizations that can effectively align theirofferings to the needs of the voluntary marketplace willdifferentiate themselves from the competition.

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