Leaders, are you looking at thiscrisis through a humanitarian lens or an economic one? This is nota trick question: The answer can not be "both." The framework youchoose most certainly will shape the future of your company.

If you acknowledged that COVID-19 is a humanitarian crisis, youmade a good choice. The biggest issue right now is containing thevirus and responding to people's needs in the world at large. Ifyou focus on people now, profits will come back faster when webegin our hike up the rebound mountain.

You are a human first and a leader second

We're all a bit worried. For our family members, friends,colleagues, neighbors and community. Our health, our finances, ouruncertain futures. Acknowledge this vivid truth. Embrace it and letyour employees know that we're all in this together. Recently,Amazon CEO Jeff Bezos sent an email to employees that was a goodmodel for us all to follow. He explained Amazon's vital role infulfilling basic human needs, explained how the company isprotecting its workers' health and rewarding them for their serviceand, finally, spoke on a personal level about his own fears.Showing vulnerability is a great way to lead, especially when thevast majority of the world is also vulnerable.