Leaders, are you looking at this crisis through a humanitarian lens or an economic one? This is not a trick question: The answer can not be "both." The framework you choose most certainly will shape the future of your company.

If you acknowledged that COVID-19 is a humanitarian crisis, you made a good choice. The biggest issue right now is containing the virus and responding to people's needs in the world at large. If you focus on people now, profits will come back faster when we begin our hike up the rebound mountain.

You are a human first and a leader second

We're all a bit worried. For our family members, friends, colleagues, neighbors and community. Our health, our finances, our uncertain futures. Acknowledge this vivid truth. Embrace it and let your employees know that we're all in this together. Recently, Amazon CEO Jeff Bezos sent an email to employees that was a good model for us all to follow. He explained Amazon's vital role in fulfilling basic human needs, explained how the company is protecting its workers' health and rewarding them for their service and, finally, spoke on a personal level about his own fears. Showing vulnerability is a great way to lead, especially when the vast majority of the world is also vulnerable.