Confused man surrounded by question marks It doesn’t matter how great a benefits program is if employees and their families don’t know or understand what is available to them. (Photo: Shutterstock)

Every day I have opportunities to speak with strategic benefits leaders, consultants and customers. There is always a consistent theme to these conversations: People do not understand what benefits are available to them when they need them most. We live in an age where smart technology can suggest the next TV series to watch or your next online purchase, why can’t benefits information be delivered in the same way?

One of the top challenges facing today’s HR benefits leaders is communicating timely and specific information to employees regarding their benefits. How do they promote details about the company’s health and benefits programs and do it in a way that stands out to and engages their employees?

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.