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Confused man surrounded by question marks It doesn’t matter how great a benefits program is if employees and their families don’t know or understand what is available to them. (Photo: Shutterstock)

Every day I have opportunities to speak with strategic benefits leaders, consultants and customers. There is always a consistent theme to these conversations: People do not understand what benefits are available to them when they need them most. We live in an age where smart technology can suggest the next TV series to watch or your next online purchase, why can’t benefits information be delivered in the same way?

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