Confused man surrounded by question marks It doesn't matter how great a benefits program is ifemployees and their families don't know or understand what isavailable to them. (Photo: Shutterstock)

Every day I have opportunities to speak with strategic benefitsleaders, consultants and customers. There is always a consistenttheme to these conversations: People do not understand whatbenefits are available to them when they need them most. We live inan age where smart technology can suggest the next TV series towatch or your next online purchase, why can't benefits informationbe delivered in the same way?

One of the top challenges facing today's HR benefits leaders iscommunicating timely and specific information to employeesregarding their benefits. How do they promote details about thecompany's health and benefits programs and do it in a way thatstands out to and engages their employees?

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