The split personality of theproducer role allows the real problem to take root: The producerwill often hide behind the most comfortable role. (Image:Shutterstock)
It is shocking to what degree, and how consistently, insuranceagency leaders struggle with holding everyone on the teamaccountable for doing their job.
The hybrid nature of the industry often has each person playingdual roles. The role of producer is almost always responsible forboth writing new business and holding on to current clients. Infact, it's a rare situation where a producer focuses purely onproduction.
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