man and woman fitting puzzle together in front of green rising stock chart (Photo: Bigstock)

Can you just redefine the purpose of something, like, for instance, business? The Business Roundtable did just that at the end of last summer. It said that the purpose of business was no longer to simply provide profits for shareholders. Instead the purpose was to provide benefits for employees, customers, suppliers, and the communities around a business — and the shareholders.

Certainly the biggest companies got the message, as many of the CEOs of those companies are part of the Business Roundtable. But what about small to medium sized businesses?

According to a new survey of middle market companies, they're aware of the shift to broader responsibilities but haven't fully executed on it themselves.

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C.J. Marwitz

C.J. Marwitz is a writer and editor.