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Can you just redefine the purpose of something, like, forinstance, business? The Business Roundtable did just that at the end oflast summer. It said that the purpose of business was no longer tosimply provide profits for shareholders. Instead the purpose was toprovide benefits for employees, customers, suppliers, and thecommunities around a business — and theshareholders.
Certainly the biggest companies got the message, as many of theCEOs of those companies are part of the Business Roundtable. Butwhat about small to medium sized businesses?
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