Blue Cross Blue Shield Blue Cross Blue Shield-affiliated insurers made up roughly 47% of marketplace enrollment in 2018, down slightly from 50% in 2017. (Photo: Shutterstock)

Health care marketplace shoppers appear to be into labels, according to a report from the Robert Wood Johnson Foundation and the Urban Institute.

The research, released this month, used newly available data from the Centers for Medicare & Medicaid Services and found that cost-conscious marketplace consumers also consider brand names or broader provider networks when selecting insurance plans.

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