Blue Cross Blue Shield plans a clear favorite among marketplace shoppers
Marketplace shoppers are cost-conscious, but they also consider brand names when selecting an insurance plan.
By Alaina Lancaster|June 08, 2020 at 10:01 AM
Thank you for sharing!
Your article was successfully shared with the contacts you provided.
Health care marketplace shoppers appear to be into labels, according to a report from the Robert Wood Johnson Foundation and the Urban Institute.
The research, released this month, used newly available data from the Centers for Medicare & Medicaid Services and found that cost-conscious marketplace consumers also consider brand names or broader provider networks when selecting insurance plans.
Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.
Your access to unlimited BenefitsPRO.com content isn’t changing. Once you are an ALM digital member, you’ll receive:
Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
This conversation starter guide for better benefits will walk you through six simple ways to start a productive conversation with your clients that will add value and position you as their broker of choice. Download now to stay ahead in 2022.
There are five different approaches and consulting types when it comes to working with employers on benefits. Identify which type you fall into and learn fresh ideas from the other approaches in this guide.
It’s no secret that health benefits have struggled to keep up with workforce expectations during the Great Resignation. Remaining competitive means employers must streamline their health benefits, put employees first and deliver on brand values. Download this guide to help your clients gain an edge in 2022 with their health benefits.