Blue Cross Blue Shield Blue CrossBlue Shield-affiliated insurers made up roughly 47% of marketplaceenrollment in 2018, down slightly from 50% in 2017. (Photo:Shutterstock)

Health care marketplace shoppers appear to be into labels,according to a report from the Robert WoodJohnson Foundation and the Urban Institute.

The research, released this month, used newly available datafrom the Centers for Medicare & Medicaid Services and foundthat cost-conscious marketplace consumers also consider brand namesor broader provider networks when selecting insurance plans.

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Alaina Lancaster

Alaina Lancaster, based in San Francisco, covers disruptive trends and technologies shaping the future of law. She authors the weekly legal futurist newsletter What's Next. Contact her at [email protected]. On Twitter: @a_lancaster3

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