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Collage of COVID-19 pandemic photos If a natural disaster struck your business tomorrow, what would happen in the days and hours that followed? (Illustration by Chris NIcholls)

Uncertainty is a mainstay of modern business. While we may not be able to predict the future, we can prepare for it. For CEOs and other business leaders, preparation begins with the acknowledgement that future events will occur over which we have no control and for which we receive no warning.

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