If a natural disaster struck your business tomorrow, what would happen in the days and hours that followed? (Illustration by Chris NIcholls)
Uncertainty is a mainstay of modern business. While we may not be able to predict the future, we can prepare for it. For CEOs and other business leaders, preparation begins with the acknowledgement that future events will occur over which we have no control and for which we receive no warning.
During the past few months, we have been forced to confront COVID-19 and the enormity of the threat it represents, both to our health and to our businesses. Yet the rise of a global pandemic is but one of the many unknowns for which we must prepare. These run the gamut, from economic recession to cyberattacks to natural disasters.
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