Doctor The initiative builds on Altais, which Blue Shield formed in August to reduce physicians’ administrative burdens. (Photo: Getty)

(Bloomberg) –Blue Shield of California, one of the state’s largest health insurers, is rolling out a series of experiments aimed to improve health care for patients and physicians, the company said on Tuesday.

The program, called “Health Reimagined,” ranges from expanded telehealth connections in rural Butte County to building out primary care in Monterey. New “community health advocates” in Los Angeles and elsewhere will help members with nonmedical needs, like housing and food assistance.

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