Bushes shaped like dollar signs growing out of the grass. (Image: Shutterstock)

Sustainable investing is going mainstream, and there may be no better indicator of that than the results of Nuveen's latest annual responsible investing survey.

For the first time, the majority of the investors surveyed (53%)  cited performance, not alignment with their  values nor better risk management as their motivation for investing in responsible investments, according to the annual survey, Nuveen's fifth.

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Bernice Napach

Bernice Napach is a senior writer at ThinkAdvisor covering financial markets and asset managers, robo-advisors, college planning and retirement issues. She has worked at Yahoo Finance, Bloomberg TV, CNBC, Reuters, Investor's Business Daily and The Bond Buyer and has written articles for The New York Times, TheStreet.com, The Star-Ledger, The Record, Variety and Worth magazine. Bernice has a Bachelor of Science in Social Welfare from SUNY at Stony Brook.