Do you do any branding? Here's a simple way to get started
Your branding statement might work as an elevator pitch, a seminar speaker introduction, an answer to “What do you do?” at parties. Here’s an example.
By Bryce Sanders|July 13, 2020 at 11:52 AM
Thank you for sharing!
Your article was successfully shared with the contacts you provided.
Have you seen the “Safe drivers save 40%” ad from Allstate? It’s the one where the ad’s spokesman walks into a fast food restaurant and is recognized as a celebrity. That never happens. Years ago, I heard an excellent trainer say: “When the top advisor in your office cold-calls someone, the person on the other end of the phone doesn’t say: ‘It’s their top advisor! He’s calling us.” They have no idea. Your call and their call get the same response. Can branding help?
Let’s approach it from a different direction. Veuve Clicquot is the favorite champagne of one of our friends. Everyone knows that. When going to her house or celebrating her birthday, everyone knows “When in doubt, bring a bottle of Veuve Clicquot.” All the money the brand spends on ads in luxury magazines and sponsoring events helps my friend build her own brand in our little community.
Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.
Your access to unlimited BenefitsPRO.com content isn’t changing. Once you are an ALM digital member, you’ll receive:
Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Competing successfully in today’s labor market means moving away from reactive recruitment practices that are overly reliant on compensation. Instead, take a more strategic approach with innovative add-on health benefits that complement core benefits and can be tailored to the needs and wants of a diverse workforce. Download this guide to learn how.