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During the COVID-19 pandemic, insurance brokers have been on thefrontlines of constant policy changes, never-ending open enrollmentperiods, and more. Matt Donaldson, head of channel at Rippling,recently shared his thoughts on the challenges brokers are facingand how they can prepare for the changing benefits environment.

What challenges are insurance brokers facing duringCOVID-19?

Social distancing has taken away one of the big advantagesbrokers have over digital competitors — the personal connection ofdoing business in-person. We work with more than 100 brokers acrossthe country, and they tell us they're having to find new ways toprove the value of the relationship model without live events andclient meetings.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.