If your marketing prepared them, your prospects will focuson details that set you apart and assign a brand thatdifferentiates you from your competition. (Photo:Shutterstock)
At its core, marketing is about strengthening and communicatingan organizational brand. Everyone has one; it's a matter of whetheryours is intentional or accidental. While a brand is assigned byothers based on their experiences, marketing is a chance toinfluence the brand.
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