Now thatthe pandemic has irrevocably changed the dynamics of corporateculture and collective workspaces, large in-person events likebenefit fairs won't be on the table for most employers this year.How will you help your clients engage employees when it comes toinforming them about their annual benefit options? Withoutin-person meetings, what's the next best thing to being there?

As companies add these questions to their growing list of workforce challenges, you havean opportunity to provide options and insights to help clientstransition seamlessly to online events without compromising theemployee experience.

Clients face a one-two punch  

Understandably, employers are reeling from a one-two punch theycould have never anticipated just a few months ago: Their focus andresources have been largely diverted toward helping employees workthrough the employment uncertainty and personal anxiety caused bythe pandemic and social justice concerns. Now companies areexpected to pivot and hold a business-as-usual open enrollment inan environment that's drastically different than anything before –addressing changing audience needs and requiring different deliveryplatforms.

As Steven Griffin, President of Gallagher Enrollment Solutions(GES) puts it, "Those groups who typically relied on in-personcommunal gatherings to bring awareness to their teams regardingbenefit education and enrollment processes are struggling toconnect with their associates. The end result is ananxious workforce."

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